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At the beginning of December, we started an emergency print-run for Zombie Kidz Evolution, which was selling faster than we had expected. Our manufacturer promised to have them done by January 10th, at the latest, which would allow our shipper to pick them up in time to be able to catch the boat leaving for France on January 18th. That would be the last boat until Chinese New Year, at which point EVERYTHING stops in China for a month (and a bit more this year, due to a certain... illness...).

Strategic Decisions   It takes time to make a good game. That’s why we have an 18-month period between the moment we start work on a game and its release. This means that we often sign prototypes 2 years before the final version appears on store shelves! This development period that we give ourselves requires us to look more efficiently toward the future and to plan better. 

When we released Decrypto, I gave myself the goal to reach the 300th position in the ranking at BoardGameGeek.com. I even dreamt of 200th place, without really believing it. I also told myself that if Decrypto didn’t make it to 500th position, I would give up this whole publishing gig!! Why? Without taking away anything from the other titles in our catalogue, Decrypto had the best potential to connect with the ‘connaisseur’ gamers (notice the quotation marks!) that often visit Board Game Geek, and who play hundreds of games. Our other top-sellers, Monster Chase, and J’te gage que… (I Betcha), don’t appeal to that crowd, despite selling 200,000 and 400,000 copies respectively. If Scorpion Masqué wasn’t able to get Decrypto to 300th place, we would have to be doing something wrong, perhaps without even knowing what… and there’s no room for improvement if we can’t identify our mistakes.